Sustainability: Elizabeth L. Cline in conversation with Leonardo Bonanni

Elizabeth L. Cline in conversation with Leonardo Bonanni, Founder & CEO of Sourcemap, a supply chain mapping software that enables companies to trace products to the source – tracking social, financial, and environmental risks every step of the way.

The topic of this conversation is transparency and pandemic: why traceability tech is necessary nowmore than ever?

"What is really exciting about traceability is that now brands have relationships with not just direct suppliers but sometimes even with the communities that produce the raw materials. That means longer term contracts, it means they are able to co-invest with communities and producers in improving practices, it means less fast fashion and more fashion that is really made on better ability to respond to and anticipate market demands."
- Leonardo Bonanni

The conversation was part of the digital panels during the Milano Fashion Week F/W 21-22 Edition.